Brockville Soccerfest 2025
Meghan Sample (Founder)
Brockville Soccerfest is an annual community sports event that brings together soccer players, families, and fans for a weekend of friendly competition in Brockville, Ontario. The organizing team wanted a fresh, energetic logo for the 2025 edition — one that captures the excitement of the game while celebrating the city’s unique geographic connection across the St. Lawrence River.
The goal was to create a dynamic and memorable logo that would:
• Reflect the energy, inclusivity, and community spirit of the festival.
• Represent the connection between Canada and the United States, as New York State is visible from Brockville across the St. Lawrence River.
• Work effectively across a wide range of applications — from team jerseys and signage to digital and print promotions.
The design concept was built around the idea of connection through sport. To bring this theme to life, I combined several key visual elements:
• Silhouettes of diverse soccer players, symbolizing inclusivity and the community’s shared enthusiasm for the game.
• A soccer ball as the central visual anchor, representing teamwork and unity.
• The bridge, chosen as a powerful and recognizable symbol of connection, strength, and collaboration.
The bridge visually represents the shared link between Canada and the United States — mirroring how the St. Lawrence River connects the two sides. It also symbolizes how soccer builds friendships and teamwork across borders and cultures.
The overall composition takes the form of a shield, conveying strength, pride, and unity — values that align closely with the spirit of the event.
The colour palette reflects both the energy of the festival and the natural landscape of the Brockville region:
• Navy Blue – Represents trust, strength, and professionalism, grounding the design with a solid athletic feel. It also evokes the deep blue of the St. Lawrence River, which defines the city’s waterfront identity.
• Gold – Symbolizes achievement, pride, and celebration, echoing the festival’s positive community energy while adding warmth and contrast.
• Bright Red – Adds vitality and excitement, reflecting the fast-paced nature of soccer and drawing attention to the event name “Soccerfest.”
• Sky Blue – Introduces a fresh and open feel, representing the outdoor summer atmosphere and the open sky over the river. It also highlights the bridge as a symbol of openness and unity.
Together, these colours strike a balance between local authenticity and bold energy, creating a versatile identity that performs well in both print and digital formats.
For typography:
• A bold sans-serif font for “BROCKVILLE” reinforces visibility and confidence.
• A curved display font for “SOCCERFEST” adds a sense of movement and playfulness, complementing the strong geometric form of the shield.
The final logo unites movement, connection, and community in one cohesive emblem. The layered design — combining the shield, bridge, soccer ball, and player silhouettes — reflects the cross-border friendship and vibrant spirit of the event.
