WildBloom Tea

Meadow & Moss Herbals

WildBloom Tea is a contemporary herbal tea brand that celebrates the harmony between nature, wellness, and artistry. Each blend is represented by a unique animal character whose colours and symbolism reflect the tea’s qualities, turning every cup into both a sensory and imaginative journey.

The brand identity blends modern minimalism with organic storytelling. Through meaningful symbols, eco-conscious packaging, and refined visual elements.

Visual & Symbolic Language

• Flamingo – Pink Hibiscus Glow
A floral and fruity blend of hibiscus, rose petals, and citrus zest.
Flamingos represent elegance, balance, and joyful expression. Their striking pink tones echo the natural vibrancy of fruity, floral herbal blends. This pairing creates an emotional link between beauty, vitality, and the uplifting feeling of pink tea.

• Toucan – Tropical Zest Blend
A bright, golden infusion of pineapple, lemon, and calendula petals — bursting with tropical sunshine.
The toucan embodies tropical vibrancy, curiosity, and playful energy. Its vivid plumage mirrors the warmth of sunshine and the optimism of life, perfectly complementing pineapple-infused, bright yellow teas. As a cheerful ambassador, the toucan brings a sense of warmth, joy, and renewal.

• Blue Frog – Rainforest Serenity
A soothing herbal infusion of butterfly pea flowers, peppermint, and lavender.
The Blue Frog embodies calm, mystery, and the quiet magic of the rainforest. Its rare, striking hue mirrors the deep blues of butterfly pea flowers, while peppermint and lavender evoke the gentle serenity of rainforest breezes. This herbal infusion becomes a sensory journey—a moment of peace, transformation, and wonder in every cup.

Together, these animals form a cohesive visual ecosystem — each character amplifying the emotional and sensory identity of its tea.

We chose paper cylinder packaging for its blend of aesthetic appeal and practical functionality:

• Eco-friendly choice: Made from recyclable paper, the cylinders reflect our commitment to sustainability.

• Premium feel: Their sturdy, tactile form transforms the tea into a lifestyle product, perfect for gifting.

• Functional design: Cylinders protect delicate herbs from light and moisture, ensuring lasting freshness.

• Distinctive shelf presence: The elegant cylindrical silhouette stands out among traditional boxes and pouches, capturing attention both in-store and online.

Each cylinder is adorned with clean typography, subtle botanical illustrations, and a bold animal emblem—striking a harmonious balance between refinement and playful charm.