Taylor’s Esthetics
Taylor
Taylor's Esthetics is a charming local nail studio nestled in the heart of Brockville, Ontario. Known for its personalized service and attention to detail, Taylor's Esthetics has become a beloved destination for those seeking high-quality nail care in a warm and welcoming environment. The studio prides itself on providing not just a service, but an experience where clients feel pampered and valued.
For Taylor’s Esthetics, I wanted to create a logo that feels both luxurious and approachable. The geometric frame brings structure and professionalism, while the soft feather details add elegance and a sense of lightness — reflecting the gentle, personalized care the brand provides. I chose a modern, refined typeface to highlight “Taylor’s” with confidence, balanced by the lighter “Esthetics” to keep the overall look harmonious.
I built a palette that balances softness with richness to capture the brand’s personality:
• Soft Pink – to express gentleness and care.
• Mauve – to add warmth and understated elegance.
• Deep Rose – as a bold accent for vibrancy and passion.
• Golden Mustard – to suggest luxury and exclusivity.
• Charcoal Plum – as a grounding tone for depth and contrast.
In addition to the primary logo design, I also developed a luxurious colour scheme specifically to distinguish VIP members of Taylor's Esthetics. This additional palette was designed to evoke a sense of exclusivity and indulgence, aligning with the elevated experience offered to the studio’s most loyal clients.
The VIP colour scheme incorporates rich, opulent hues such as deep burgundy, gold, and a touch of pearl white. Each of these colours was carefully selected to convey luxury and sophistication.
The project for Taylor's Esthetics was an opportunity to blend creativity with branding strategy, resulting in a visual identity that reflects the studio’s values of care, elegance, and exclusivity.
The feather-inspired logo captures the gentle touch that is the hallmark of Taylor’s nail services, while the introduction of a luxurious color scheme for VIP members adds an extra layer of sophistication to the brand.
