The project for Taylor's Esthetics was an opportunity to blend creativity with branding strategy, resulting in a visual identity that reflects the studio’s values of care, elegance, and exclusivity. The feather-inspired logo captures the gentle touch that is the hallmark of Taylor’s nail services, while the introduction of a luxurious color scheme for VIP members adds an extra layer of sophistication to the brand.
In addition to the primary logo design, I also developed a luxurious color scheme specifically to distinguish VIP members of Taylor's Esthetics. This additional palette was designed to evoke a sense of exclusivity and indulgence, aligning with the elevated experience offered to the studio’s most loyal clients.
The VIP color scheme incorporates rich, opulent hues such as deep burgundy, gold, and a touch of pearl white. Each of these colors was carefully selected to convey luxury and sophistication
This luxurious color scheme is applied to VIP-exclusive materials, such as membership cards, promotional items, and special appointment reminders. The distinction in color not only enhances the perceived value of the VIP membership but also reinforces the brand’s commitment to providing a premium experience for its most devoted clients.
The logo concept centers on this metaphor, using elegant feather imagery to symbolize the light, gentle care Taylor provides. The feathers are depicted in a graceful, flowing manner, emphasizing the studio's commitment to a soft and nurturing touch. The design aims to convey a sense of tranquility and sophistication, resonating with clients who seek both beauty and relaxation.
Taylor's Esthetics is a charming local nail studio nestled in the heart of Brockville, Ontario. Known for its personalized service and attention to detail, Taylor's Esthetics has become a beloved destination for those seeking high-quality nail care in a warm and welcoming environment. The studio prides itself on providing not just a service, but an experience where clients feel pampered and valued.