

The challenge in this project was to create packaging that was not only visually appealing but also conveyed FANJIE’s core values of purity, sustainability, and natural beauty. The final designs achieved this by combining the brand’s neutral color palette with eco-friendly materials and printing techniques, resulting in packaging that is both elegant and environmentally responsible.
Working on FANJIE’s packaging design was a rewarding experience that allowed me to contribute to a brand that truly values the synergy between nature and skincare. The final packaging designs reflect FANJIE’s commitment to using natural ingredients, sustainable practices, and eco-friendly materials, all while maintaining a refined and sophisticated aesthetic.


In alignment with FANJIE’s environmental values, the packaging design also incorporates practical recommendations for eco-friendliness. We advised using recycled paper and eco-friendly inks to minimize the ecological footprint of the packaging. This approach not only supports the brand’s commitment to sustainability but also appeals to environmentally-conscious consumers who value both effective skincare and responsible practices.


In this project, my role was to design the packaging for FANJIE’s key products: soap, day cream, night cream, and face wash. The design process involved creating packaging that reflects the brand’s commitment to natural purity and sustainability.
The chosen color palette for the packaging features neutral tones that evoke a sense of simplicity and elegance. These colors align with FANJIE’s philosophy of natural beauty and organic wellness, ensuring that the packaging complements the pure and wholesome nature of the products inside.

FANJIE is an innovative brand based in Taiwan, specializing in products derived from purple okra, a plant known for its rich nutritional profile and beneficial properties. The farm utilizes advanced organic agricultural technology to extract the essence of purple okra, extending its benefits into the realm of skincare.
FANJIE’s commitment to natural and sustainable practices is evident in their product range, which includes everything from natural seeds and tea bags to daily skincare essentials. The brand emphasizes the use of purely natural ingredients, meticulously avoiding harmful chemicals. Their approach is designed to support and nourish the skin’s natural microbiome, fostering a healthy, balanced complexion through nutrient-dense components that enhance effectiveness and promote overall skin wellness.