Through this project, I aimed to create visuals that not only capture the beauty of the food but also evoke the warmth and comfort that Hearty Soup offers its patrons. The final result is a visual experience that enhances the brand’s narrative, inviting customers to indulge in a dining experience that is both authentic and refined.
The visual design of the project employs a sophisticated color scheme featuring three main colors: black, white, and gold. This color palette was carefully chosen to convey a sense of elegance and refinement, aligning with the restaurant's high-quality offerings and upscale dining experience. The black and white tones provide a classic and clean backdrop, while the gold accents add a touch of luxury and exclusivity, reflecting the premium nature of the Silky chicken soup.
In this project, my responsibilities encompassed creating captivating food displays, capturing high-quality photography for the Key Visual (K.V.) used in menu design, and developing other promotional graphic materials to elevate the brand’s visual presence.
For the photography, I utilized the Nikon Z6 camera to ensure sharp and vibrant images. The shooting sessions were conducted using natural outdoor light to highlight the freshness and natural appeal of the dishes. The food was presented from a bird’s-eye view to emphasize the artistry and presentation of each dish, providing a clear and appealing perspective that showcases the soup’s rich ingredients and inviting texture.
Hearty Soup is a renowned Chinese restaurant brand based in Taipei, Taiwan, celebrated for its exceptional Chinese-style chicken soup. The restaurant specializes in a unique and flavorful dish crafted from Silky chicken, known for its tender texture and rich taste, setting it apart in the culinary landscape of Taipei.