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The choice of material was crucial in achieving the desired effect. Exquisite matte art paper in an eggshell color was selected to convey a sense of luxury and refinement. The matte finish provides a smooth, slightly textured surface that enhances the card's tactile appeal, making it as pleasing to hold as it is to look at.

The embossing on the LUCIMA Studio business card is carefully applied to key elements, such as the studio’s name and logo, ensuring that these details stand out without overpowering the overall design. This technique adds an extra layer of sophistication to the card, reinforcing the studio’s identity as a place where attention to detail is paramount.

For the color palette, only two colors were chosen: black and grey. Black, associated with professionalism and sophistication, serves as the primary color, while grey adds depth and balance, complementing the overall design without detracting from its simplicity. This restrained palette reinforces the studio’s minimalist ethos, ensuring the design remains clean, elegant, and timeless.

The business card needed to be a reflection of LUCIMA Studio’s philosophy—minimalist yet sophisticated. Simplicity here is not about plainness but rather about a refined elegance that speaks to the studio's commitment to quality. The design had to balance being functional and leaving a lasting impression, effectively translating the studio's brand identity into a tactile form.

LUCIMA Studio, a 2,100 square-foot professional photography studio located in Monrovia, California, near Downtown Los Angeles and Hollywood, is known for its blend of artistic precision and understated elegance. When tasked with designing the studio's business card, the goal was clear: to create a card that encapsulates the studio's core values of simplicity, cleanliness, and sophistication.

LUCIMA GRUPPO LIMITED

Client

Role

Graphic, Branding

LUCIMA Studio

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