The logo design aimed to blend the spirit of adventure that comes with paddling with a touch of local pride, creating a visual identity that resonates with both residents and visitors. The final design is both modern and timeless, reflecting Liftlock Paddle Co.'s commitment to providing memorable outdoor experiences while honoring the unique character of Peterborough.
The Liftlock Paddle Co. logo is crafted to encapsulate the essence of Peterborough, a city known for its rich history and scenic waterways. The design merges the thrill of paddling with the architectural grandeur of the Peterborough Lift Lock, a local landmark.
The central element of the logo is a stylized representation of the Peterborough Lift Lock, an iconic structure that symbolizes both the city's industrial heritage and its connection to the Trent-Severn Waterway. The lock towers are depicted with clean, sharp lines, giving the design a contemporary feel while ensuring the structure remains recognizable.
In the foreground, a silhouette of a paddler in motion is shown, positioned to convey a sense of movement and adventure. This figure represents the active, outdoor lifestyle that Liftlock Paddle Co. promotes, inviting both locals and visitors to engage with the natural beauty of Peterborough.
The logo features a bold, yet approachable font for "Liftlock Paddle Co.," reinforcing the brand's friendly and professional persona. The word "Peterborough" is placed below, flanked by maple leaves, to emphasize local pride and Canadian identity.
For this project, my role was to design a logo that captured the essence of the company's mission and its connection to the local heritage. To achieve this, I incorporated a key element from one of Peterborough's most iconic landmarks—the historic Hunter Street Bridge—into the logo. This bridge, with its distinctive architecture, not only represents the city's rich history but also serves as a recognizable symbol for the community.
The logo design aimed to blend the spirit of adventure that comes with paddling with a touch of local pride, creating a visual identity that resonates with both residents and visitors. The final design is both modern and timeless, reflecting Liftlock Paddle Co.'s commitment to providing memorable outdoor experiences while honoring the unique character of Peterborough.
Liftlock Paddle Co. is a local company providing kayak, canoe, and SUP rental services in Little Lake, Peterborough, Ontario. They are dedicated to offering accessible and enjoyable water-based activities that connect people with the natural beauty of the area.